Social media marketing experts in Essex

While still being a relatively new marketing technique, social media marketing, if done correctly, can be an extremely cost-effective way to rapidly develop your brand, grow your customer base, and increase sales. Harnessing the potential of popular platforms such as Facebook, Twitter, Google +, Pinterest, Instagram and LinkedIn, social media marketing will also help with your company website SEO and has increasingly become an essential element in any successful company’s marketing strategy.

“Social media is about the people! Not about your business. Provide for the people and the people will provide for you.”

While many may claim to be self-appointed social media “experts”, our team have a strong track record in this fast-moving field, and social media marketing is a core part of our business, having thorough knowledge and experience with all the popular social media platforms.

 

Creating a dynamic social media presence

As with your company website, your social media presence acts as an important shopfront for your brand; it is essential to make a good impression online and really engage with potential customers with great content. With an estimated 30 million business pages on Facebook alone, the world of social media can be competitive. We have the experience and expertise to make your brand stand out, and your social media activity to gain interest and momentum.

Shareable content

Building up a large base of potential customers that “like” or “follow” your business online is only one aspect of the huge potential of this new medium. Where social media really takes off is when those followers “share” or “retweet” your content: extending the reach of your social media marketing even further. The secret to social media success therefore is to create exciting and interesting content that people want to read about, “like” and even share with their friends. Our copywriters specialise in content marketing and writing for the online environment, making your online content interesting, SEO friendly, and shareable.

Social media advertising

Paid-for advertising on social media platforms represents one of the most dynamic and cost-effective ways to promote your business online. You have complete control over your advertising budget, minimising any financial risk, and can target your advertising very precisely to the very people that are most likely to be your next customers. We can advise on managing an effective advertising campaign driven by creative content. We can also manage search engine advertising campaigns, using effective techniques such as pay-per-click and Google adwords.

Social media for SEO

Your social media activity will also have a huge impact on your SEO (search engine optimisation): how visible your website / company is to search engines. Search engines such as Google and Bing give increasing importance to how web users interact with your brand through social media. Every, “share”, “like”, “follow” and “retweet” is viewed as a vote of confidence by Google and Bing: and as a result your website / online presence will be ranked higher in online search results.

Taking a joined-up approach

We firmly believe that successful online businesses take an integrated approach to their digital marketing: that web design, superb online content, SEO, and social media marketing all work best when they work together. We always design responsive websites that integrate smoothly with the social media platforms relevant to your business.

Like to learn more? Why not send us a message or call us on 01245 206 664