What is "Boutique Outreach" and why it could be an essential investment for your business

“It’s not what you know, it’s who you know” so the saying goes. But in the field of SEO (search engine optimisation) we have found it is actually a combination of both that wins the day.

We are strong advocates of “Boutique Outreach” (also known as Blogger Outreach) as a powerful way to improve clients’ ranking with search engines. This technique brings together our knowledge of the latest search engine algorithms, careful analysis of your industry and customers, and tapping into the power of some of the most influential online sites and sources relevant to your business.

Going much further than traditional “link building” techniques, Boutique Outreach can achieve dramatic results as part of your digital marketing strategy – bringing valuable new customers in contact with your business.

"Blogging is to writing what extreme sports are to athletics: more free-form, more accident-prone, less formal, more alive. It is, in many ways, writing out loud."

— Andrew Sullivan

So what is Boutique Outreach?

Search engines such as Google and Bing are constantly refining how their search algorithms work in order to give users more genuine, relevant and useful results whenever they search for something online. In essence, search engines analyse the content of your site, as well as the content, relevance and popularity of any other sites which may link to your website. Together, these elements help determine how likely a customer will notice your website when searching online for your services.
Boutique / Blogger Outreach involves a thorough analysis of your industry / field, identifying the most popular and influential bloggers, websites, journalists and other key online figures relevant to the products and services you offer. These online “influencers” are likely be both popular (have high search engine rankings themselves) and well-trusted by your potential customers.

We would then negotiate a mutually-beneficial agreement with that source (which may involve paying them a small fee), to have some original content / article placed on that website. The article would be relevant to the source and of genuine interest to your potential customers and, most importantly, would contain links to your own website.

"There are tons of different factors that go into ranking well, but the biggest is high-quality content."

— David Sinick

What are the benefits of Boutique Outreach to my online marketing?

  • Instant and dramatic improvements to your search engine ranking; leading to increased traffic and sales.
  • A completely “safe” technique. Google will not penalise you for using outreach, your search engine results will only be improved.
  • Because customers are coming in contact with your business through third-party websites they know like and trust, they are more likely to have trust and good will towards your brand.

"These days, people want to learn before they buy, be educated instead of pitched".

— Brian Clark

Boutique Outreach isn’t necessarily recommended for every business, and we would certainly never suggest it to a client if we didn’t feel it would bring worthwhile results. The process can be time-consuming and collaboration with third parties can never be guaranteed. The articles written and published are written primarily to be of use and interest to customers rather than simply being an extended sales-pitch for your business. But although boutique outreach may involve a greater initial investment compared to other digital marketing techniques, it can easily bring in a significant return on your investment.

Get in touch with our team to find out more about how this dynamic technique can enhance your online marketing.