Your website is often the first impression potential customers have of your brand. But when was the last time you really looked at it through their eyes?

A website redesign isn’t just about making things look nicer—it’s about keeping your business relevant, user-friendly, and aligned with today’s digital expectations. So how often should you refresh your site? Let’s break it down.

📅 The Short Answer: Every 2–3 Years (On Average)
Technology and design standards evolve rapidly. What looked cutting-edge three years ago may now appear outdated or sluggish. Most businesses benefit from a full redesign every 2 to 3 years, with lighter updates every 6 to 12 months.

🧠 Key Signs It’s Time for a Redesign
Even if you’re within that 2–3 year window, your site might still be due for a refresh if:

  • It’s not mobile-friendly – Over 60% of web traffic is mobile.
  • It loads slowly – Users expect sites to load in under 3 seconds.
  • Your branding has changed – New logo, colours, or voice? Your site should reflect that.
  • The user experience is clunky – Visitors should be able to find what they need in 2–3 clicks.
  • Your conversions are dropping – A sharp decline in leads or sales might point to UX issues.
  • It’s not aligned with current SEO standards – Google updates its algorithm regularly; your site should keep up.

🔄 Refresh vs. Redesign: What’s the Difference?

  • A refresh updates elements like images, text, and calls-to-action without changing the structure.
  • A redesign rethinks the entire layout, functionality, and sometimes the platform it’s built on.
  • If your site just needs a few tweaks, a refresh can work. But if you’re seeing multiple red flags, a full redesign may be the smarter long-term investment.

🚀 Benefits of a Website Redesign

  • Better performance across devices
  • Improved search engine rankings
  • Increased user trust and engagement
  • Higher conversion rates
  • Easier updates and scalability

🛠️ Our Approach at EWDS
At EWDS, we don’t just make sites “look good.” We design with purpose—blending strategy, design, and functionality to create experiences that deliver real business results. Whether you need a full redesign or a strategic refresh, we’ve got you covered.

💡 Thinking It’s Time for a Change?
If you’re not sure whether your site needs a simple update or a full makeover, let’s chat. We offer free audits to help you make the right decision for your brand and goals.

👉 Contact Us for a Free Website Audit