In the digital age, e-commerce has become a highly competitive landscape, with online retailers vying for the attention of a global audience. To succeed in this dynamic environment, it’s crucial to make your e-commerce website not only visually appealing but also easily discoverable by your target audience. This is where e-commerce SEO (Search Engine Optimisation) comes into play. In this blog post, we’ll explore the best practices for optimising your e-commerce site to boost sales through search. Let’s dive in!

1. Keyword Research and Optimisation:

Before you can optimise your e-commerce site, you need to understand the keywords your potential customers are using to find products similar to yours. Tools like Google Keyword Planner, Ahrefs, and Moz can help identify relevant keywords. Optimise product titles, descriptions, and meta tags with these keywords to increase visibility in search results.

2. High-Quality Product Descriptions:

Detailed and unique product descriptions not only provide essential information to customers but also contribute to SEO. Avoid duplicate content at all costs and focus on creating product descriptions that are engaging, informative, and persuasive.

3. Image Optimisation:

High-quality images are essential for e-commerce, but they can slow down your website if not properly optimised. Compress images and use descriptive file names and alt text to improve both user experience and SEO. Our go to is tinyPNG.

4. User-Friendly URLs:

Clean, concise, and user-friendly URLs are not only easier for customers to remember but also help search engines understand your site’s structure and content.

5. Site Speed Optimisation:

Page loading speed is a critical factor for both user experience and SEO. Optimise images, minimise code, and leverage browser caching to improve your site’s speed.

6. Mobile Optimisation:

With the growing number of mobile shoppers, your e-commerce site must be fully responsive and mobile-friendly. Google also uses mobile-first indexing, which means your mobile site is the primary version considered for search rankings.

7. Structured Data and Rich Snippets:

Implementing structured data (Schema Markup) can enhance your product listings in search results by adding additional information, such as product ratings, prices, and availability.

8. Customer Reviews and Ratings:

Encourage customers to leave reviews and ratings. Positive reviews can boost your credibility, and these reviews often show up in search results.

9. Internal Linking:

Utilise internal links to connect related products and pages. This not only aids in navigation but also helps search engines understand the hierarchy and relationships within your e-commerce site.

10. Technical SEO:

Ensure your e-commerce site is free of technical errors, such as broken links and 404 pages. A well-structured XML sitemap can also help search engines crawl and index your site efficiently.


Effective e-commerce SEO is an ongoing process that requires consistent monitoring, testing, and adjustments. By implementing these best practices, you can increase your site’s visibility in search results, attract more potential customers, and ultimately boost sales. Remember, SEO is not just about ranking higher; it’s about delivering a better online shopping experience for your audience.