With a staggering 60% of all online traffic now coming from mobile devices, it is not surprising that search engines such as Google and Bing have been instrumental in driving forward the importance of having a fully responsive website that adapts to the device it is viewed on. We have long-championed the importance of building mobile-friendly websites and apps for our clients; it creates a more favourable experience for their customers and greatly improves their SEO / search engine rankings.

Over the last couple of years search engines have further upped the ante by actively favouring adaptive / mobile websites in their search results. Put bluntly, not having a fully responsive website could be hampering your business considerably.

Indeed, the importance and value of responsive websites has got to a point now where Google are creating guidelines and tools to actively assist web designers ensure their clients websites and apps give web users the best possible experience regardless of what device they are using.

In 2014, Google introduced the concept of “Material Design”. This can be best described as Google’s best-practice design guidebook on how websites and apps should ideally look and function on a variety of devices. Material Design favours bold, clear and unambiguous graphics for ease of use and navigation, the idea of designing a “layered interface” allowing efficient use of small mobile screens, and promotes the more tactile experience mobile users respond to. These are the design principles that Google’s own products (GMail, YouTube, Google Docs, Google+, Google Maps, etc.) were built upon. And with Google being such a dominant and important player in the online world, Material Design has unsurprisingly become very influential in how web and app designers approach their projects.

More recently, to further aid web developers, Google launched its Resizer tool. This online resource allows web developers like ourselves to enter a client’s web address / URL and instantly see in real time exactly how their website or app looks and performs across a variety of platforms: smartphone, tablet or traditional desktop PC. This is extremely useful in ensuring your website creates the best possible experience for your customers whichever device they may be using at the time.

At Essex Web Design Studio we are proud of our ability to stay ahead of all the latest developments in web and search engine technology in order to deliver the best possible service to our clients.

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