Case study Group travel
Absolute Travel & Tours
- Client
- Absolute Travel & Tours
- Services
- Website design
- Area
- Stansted, Essex

The project
Sports tours, ski trips, educational visits and performing arts tours, each with a clear way in.
Absolute Travel & Tours is an independent, family-owned tour operator in Stansted, Essex, organising group travel since 1992.
We designed and built a new website for Absolute Travel & Tours on Statamic, with the company’s four kinds of group trip at its heart. Sports tours, school ski trips, educational trips and performing arts tours each have their own section, reached from the main navigation and from photographic tiles on the homepage.
Group leaders need practical information before they travel, so foreign travel advice, passports and visas and travel health sit together in a dedicated Travel Aware panel, with links to official government guidance.
Key features
- Four trip categories. Sports, ski, educational and performing arts tours lead the main navigation and appear as photographic tiles on the homepage.
- Ski resort finder. Resorts for school ski trips can be filtered by location or found with a search.
- Request a quote. A quote button sits in the main header, beside the trip categories.
- Travel Aware. Foreign travel advice, passports and visas and travel health, gathered in one panel.
- News & Blog. Articles about recent trips feature on the homepage.
- Enquiries and live chat. Visitors can send an enquiry through the contact form or start a live chat.
Design approach
The homepage opens with a full-width carousel and moves straight into the four trip categories, so visitors choose their kind of trip in the first screen.
Each category pairs a short label and icon with a photograph from that kind of trip, set in Poppins against a soft blue and slate palette.
Travel safety information has a calm, text-led space of its own rather than being tucked away in the footer.
In pictures
The project.
4 screenshots
The website
Absolute Travel & Tours.
Colour palette
- Primary#6e80af
- Secondary#54505b
The next conversation
Your move.
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