Case study Dental hygiene
The Chelmsford Hygienist
- Client
- The Chelmsford Hygienist
- Services
- Website design
- Area
- Chelmsford
The project
Clear treatments, clear prices and booking in one step.
The Chelmsford Hygienist is a new dental hygiene practice in Broomfield, Chelmsford, where patients can book directly with a hygienist without a referral from a dentist.
We built the website in line with the practice’s brand guidelines, with clear calls to action leading to its online booking system throughout.
Since a change in regulations in 2013, patients can book directly with a hygienist without a referral from their dentist, and the site explains this up front. Treatments are introduced as Assessment, Maintenance and Air-Flow® polish, each linking to a full price list.
Key features
- Book Online throughout. Book Online and Book Now buttons appear in the header and across the pages.
- Direct access explained. A homepage section explains why patients can book a hygienist directly.
- Treatment cards. Assessment, Maintenance and Air-Flow® polish, each with a short description and an Our Prices link.
- Prices. A dedicated page lists every service with its price.
- FAQs. Answers to common questions.
Design approach
Fresh mint and navy, following the practice’s brand guidelines, set a clean clinical feel without seeming cold.
Smiling portrait photography keeps the focus on how patients feel rather than on equipment.
Each treatment card ends in the same Our Prices link, set in Jost like the rest of the site, so pricing is always close at hand.
In pictures
The project.
4 screenshots
The website
The Chelmsford Hygienist.
Colour palette
- Mint#4fd3c0
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